The Alcohol Trap

Alcohol

Drinking alcohol can be a trap – something I’ve learned after NOT drinking it for the past 90-days+.

For most of us, beer, wine and/or liquor drinks are a default part of our daily lives. From a relatively young age, we have become conditioned to drink without even thinking about it. Social events, business events, cooking dinner, eating dinner, after dinner, parties, food-pairing, special events, while boating, while watching sports, after exercising, when at the beach, après ski, celebrating, commiserating… these are all prompts and reminders for us to drink. We don’t have to look very hard to find a reason or place to ‘have a drink’.  This is socially accepted and encouraged by the beer, wine and liquor industries whose marketing is very effective. Whether we realize it or not, we are socially and behaviorally conditioned to drink and it is likely an embedded part of our lives.   And, by the way, the liquor business laughs all the way to the bank.Read More »

Point of Diminishing Returns

53891816 - an illustration of downward trend or diminishing return

The best and, in many cases, the most common Point of Diminishing Return happens as the evening gets later when you’re at a bar, party or club. We’ve all experienced this… we are out for an evening on the town having a great time, drinking and socializing. The music is loud, the drinks are flowing fast, but it’s getting later and you’re getting tired. You’ve had a few drinks at this point and you’re feeling good and have had a nice night with your friends (meeting new people, whatever). At some point as the evening goes on, the quality of the evening hits a peak, plateaus and then starts descending / deteriorating. The point at which the night starts getting worse is the exact Point of Diminishing Returns, where the ‘returns’ or ‘gains’ for the evening start evaporating.Read More »